Del-Mar Supply
A surfwear brand that fuses style, sustainability, and storytelling. Inspired by the boundless spirit of the ocean, a testament to the human spirit.
Welcome to Del-Mar
Started with an idea:
I'd never started a business before, but I wanted to dive into something I was passionate about, where I could find fulfillment and create a positive impact.
Research:
16 pages…
Checking off boxes
Logo exploration:
Clear winner
Explored some symbols but stuck with the word mark for now
Design:
Tried a little bit of everything
Picked a hat style
Landed on a staple “heritage tee” for the brand
Stickers, packing supplies
Production:
Fabrics and colors
Good samples
Bad samples
Details, details, details
Created content:
Lighting is everything
The street where it all began
Lots of bad takes
DMSC!
Official Launch:
Website live
Fulfillment
First batch of orders out the door!